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Complete
Catering Start-Up
Guide
As a caterer or a personal
chef, you can work at intimate dinner parties, festive
weddings, large conferences or provide meals for individual
families - you decide!
Find out:
5
Things Every New Caterer
Should Know
It has been over twenty five years since I started a small
catering company that specialized in International Tapas, tiny
silver trays of finger foods to delight the eyes and satisfied
the stomach. These little morels were tasty, light and
filling.
At the time I did not know the little delicacies I placed on
the buffet would give way to a very traditional way to dine. I
just thought my customers should be exposed to something a
little more exciting than Wing-Dings and Swedish Meatballs. I
really wanted to move away from serving full means and
introduce my customers to a variety of food from all over the
world.
Today with food being the number one American pass-time,
catering has come full circle, and even a novice cook with the
right recipes, a good head for business and a charming
personality can start a small catering service to address the
needs of the corporate/business world and the new breed of
entertainers that frequent theatre houses and night clubs.
It's no secret that when a band or theatre group hits a
town, they are often looking for a great place to eat and if
you can offer a unique dining experience all the better.
If you think becoming a caterer is something you might want
to consider, assess your skills and talk to professional
caterers in your community. You may want to volunteer for a
couple of events to get your feet wet or sign-on as a part-time
helper. Caterers are always looking for good people and smiling
faces.
After jumping in feet first and discovering that catering is
your thing there are a few things you must know and understand
about this profession.
It takes time to establish your business. You are going to
be salesperson, marketing expert, advertising specialist, cook,
clean-up person, baker, banker, accountant and driver all
rolled up in one. This is a good thing because in the beginning
you must know every aspect of your business before you can turn
it over to hired help.
- Study your craft. Never assume you know it all, you
don’t. Learn about food safety, food presentation, napkin
folding and formal food etiquette. Letitia Baldridge’s
Executive Guide to Manners will help you glide graciously
through those formal catering events. The book is not about
food, it’s about etiquette and when you read through it you
will understand why I recommended it.
- Always have a signature dish and give the recipe to no
one. My signature dish was a dessert; it was an Old Irish
Whiskey Cake. I would serve it at every formal event and
always had request for the cake to be shipped to family and
friends of the host.
- Network and establish good relationships with the
owners of bridal and floral shops, photographers, funeral
home owners, food editors and alumni associations. Why?
Because these folks are in the same business you are, the
service industry and they all make a living working with
the public. Nurture these relationships and you will go
far.
- Always have a contract and get your money up front.
Food is perishable. Make sure your down-payment covers the
cost of the food. You can return tablecloths and
silverware, but food can and will self-destruct.
Remember any job worth doing
is worth doing well. Caterers need a cool head, a sharp mind
for business and a winning personality. If you are missing any
one of those attributes, hire a partner with the strengths you
lack. Start small and give yourself time to grow.
You will
make mistakes, forget things and things will not go as you
anticipated. This is all part of going into business. You will
however make a lot of people very happy and introduce folks to
new flavors and foods. As with any profession you learn by
doing it, over and over and over again.
D.D. Davis is a writer with
over 20 years of experience, and has produced a series of
e-Books that support parents in creating a good life for their
family. Detra may be reached at
detra_davis@supportingourchildren.com
, or by mail at J. Davis
& Associates Publishing, P. O. Box 44782, Detroit, MI
48244-0782, Attention: D. D. Davis. To learn more visit:
http://www.supportingourchildren.com
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