Franchises: Success and
You
Many people believe owning a franchise will make them rich, financially secure, and provide the life of their
dreams. True, franchises have an extremely high success rate, and a very high satisfaction rate among their owners.
But is that success guaranteed when you purchase a franchise? No!
There are no guarantees in life, or in franchises. There are those occasions when franchises are not profitable,
lose money, and close. Although most franchises provide a proven business system, not all owners are
proven.
Many enter into the franchise system, thinking all they have to do is come up with the money to get the business
open, and it will run itself and they will make money. I don't how many times I have had a prospective franchisee
say to me, "I want a franchise that makes a lot of money". Well, I have news for you, it's hard work.
You have to work the system provided by the franchise. Many franchisees have impressive backgrounds and
education, many from established positions with top companies. However, some have a difficult time doing "whatever
it takes", to run the business. Whether it be marketing or sales, to taking out the trash and cleaning the
restrooms, nothing should be beneath you to keep your business operating and profitable.
If you want be a franchisee, accept the fact that you will have a "franchisor" guiding and directing you. They
have at much at stake as you, and their reputation is on the line. Remember your success is their success, so they
will provide feedback, support, and direction with your business. However, some new franchisees, coming from
corporate positions, may feel they don't need any direction and know best on how to run the business. This can be
disastrous. The better franchises have spent years developing their systems, follow them!. Learn every job and
every position of your business. Be able to step in and help when needed. Be ready when employees quit, don't show,
or simply think you can't manage without them. I can tell you from personal experience, all these things happen.
The last thing you want is one of your employees having an upper hand with your business, because you can't do
their job.
Be able to accept the fact that you don't "know it all", regardless of your past experiences and expertise.
Listen to your franchisor and other franchisees. It is your business, but they have been doing it longer. Utilize
their knowledge and expertise. The wrong attitude coupled with a few bad decisions may jeopardize your investment
and your dream.
Remember, the one major variable in a franchises success is you. A franchise can be a very rewarding and
profitable business when operated the right way, by the right person!
(Copyright 2005-ehbvi-www.businessventureinc.com) Ernie Horning is a Franchise Consultant and owns multiple
businesses. He is also a former franchise owner, and writes articles for www.businessventureinc.com
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