Franchises:
Success and
You
Many people believe owning a franchise
will make them rich, financially secure, and provide the life
of their dreams. True, franchises have an extremely high
success rate, and a very high satisfaction rate among their
owners. But is that success guaranteed when you purchase a
franchise? NO!
There are no guarantees in life, or in franchises. There are
those occasions when franchises are not profitable, lose money,
and close. Although most franchises provide a proven business
system, not all OWNERS are proven.
Many enter into the franchise system, thinking all they have
to do is come up with the money to get the business open, and
it will run itself and they will make money. I don't how many
times I have had a prospective franchisee say to me, "I want a
franchise that makes a lot of money". Well, I have news for
you, it's hard work.
You have to WORK the system provided by the franchise. Many
franchisees have impressive backgrounds and education, many
from established positions with top companies. However, some
have a difficult time doing "whatever it takes", to run the
business. Whether it be marketing or sales, to taking out the
trash and cleaning the restrooms, nothing should be beneath you
to keep your business operating and profitable.
If you want be a franchisee, accept the fact that you will
have a "franchisor" guiding and directing you. They have at
much at stake as you, and their reputation is on the line.
Remember your success is their success, so they will provide
feedback, support, and direction with your business. However,
some new franchisees, coming from corporate positions, may feel
they don't need any direction and know best on how to run the
business. This can be disastrous. The better franchises have
spent years developing their systems, FOLLOW THEM!. Learn
every job and every position of your business. Be able to step
in and help when needed. Be ready when employees quit, don't
show, or simply think you can't manage without them. I can tell
you from personal experience, all these things happen. The last
thing you want is one of your employees having an upper hand
with YOUR BUSINESS, because you can't do their job.
Be able to accept the fact that you don't "know it all",
regardless of your past experiences and expertise. Listen to
your franchisor and other franchisees. It is your business, but
they have been doing it longer. Utilize their knowledge and
expertise. The wrong attitude coupled with a few bad decisions
may jeopardize your investment and your dream.
Remember, the one major variable in a franchises success is
you. A franchise can be a very rewarding and profitable
business when operated the right way, by the RIGHT PERSON!
(Copyright
2005-ehbvi-www.businessventureinc.com)
Ernie Horning is a Franchise Consultant and owns multiple
businesses. He is also a former franchise owner, and writes
articles for http://www.businessventureinc.com|
Article Source: http://www.ezinearticles.com
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