Home-Based
Franchises: How to Buy
a Franchise
Buying a franchise opportunity is not for everyone. This
guide will help you evaluate whether buying a franchise
is right for you. It will help you understand your
obligations as a franchise owner. Many people dream of
owning and running their own business but are often let
down by the reality of doing so.
By purchasing a franchise, you often can
sell goods and services that have instant name recognition
and can obtain training and ongoing support to help you
succeed. But be cautious. Like any investment, purchasing
a franchise is not a guarantee of success.
A franchise typically enables you, the investor or
"franchisee", to operate a business. By paying a franchise fee,
which may cost several thousand pounds, you are given a format
or system developed by the company ("franchisor"), the right to
use the franchisor's name for a limited time, and
assistance.
Top 10 Home Based Franchises
2009
While buying a franchise may reduce your investment risk by
enabling you to associate with an established company, it can
be costly. You also may be required to relinquish significant
control over your business, while taking on contractual
obligations with the franchisor.
Outlined below are some of the main points you need to
consider before buying a franchise:
- Franchise fee: Your initial franchise fee, which may be
non-refundable, may cost several thousand to several
hundred thousand pounds.
- Royalty payments: You may have to pay the franchisor
royalties based on a percentage of your weekly or monthly
gross income. You often must pay royalties even if your
outlet has not earned significant income during that time.
In addition, royalties usually are paid for the right to
use the franchisor's name.
- Advertising fees: You may have to pay into an
advertising fund. Some portion of the advertising fees may
go for national advertising or to attract new franchise
owners, but not necessarily to target your particular
outlet.
- Controls: To ensure uniformity, franchisors typically
control how franchisees conduct business. These controls
may significantly restrict your ability to exercise your
own business judgment.
- Terminations and Renewal: You can lose the right to
your franchise if you breach the franchise contract. In
addition, the franchise contract is for a limited time;
there is no guarantee that you will be able to renew it. A
franchisor can end your franchise agreement if, for
example, you fail to pay royalties or abide by performance
standards and sales restrictions. If your franchise is
terminated, you may lose your investment. Franchise
agreements typically run for 15 to 20 years. After that
time, the franchisor may decline to renew your
contract.
Before investing in a particular franchise system, carefully
consider how much money you have to invest, your abilities, and
your goals.
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